BRANDING

Spanish clothing brand Springfield needed a brand identity for their new clothing brand, of which they only had the name and logo: High Spirits.

I mainly worked on the visual identity and the consolidation of the visual identity manuals as part of the creative agency’s team. Together we shaped the whole brand for its launch

Problems and needs

They had a basic logo and needed some adaptations and a full visual identity around it.

The brand had three clothing styles aimed at slightly different target audiences. They needed some way to differentiate them

They also wanted explorations on brand collaterals for future reference for their internal design team

Solution

• Different logo variations, both with and without claim

• A color scheme with two main colors and three accents, one for each “spirit”

• Set of graphic assets such as arrows and icons for them to use in their marketing materials

• Detailed brand manual, including web, app, corporate, and packaging design proposals as reference

Visual Identity

Brand Manual

E-commerce packaging: final designs and proposals

Brand style explorations for future reference

Launch campaign

SOCIAL MEDIA CONTENT

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